Partnering with Eddie Opara and the innovative industrial and graphic design firm Pentagram, my creative team at lululemon and I directly guided and oversaw the product design of the company’s first collection of personal-care products. In addition to being one of three executive stakeholders overseeing the research, development, testing, and go-to market strategy of this line, I supported the talented creative team involved in the production of store fixtures to accommodate the brands new smaller-sized products.

“The visual language and packaging convey Selfcare’s focus on function and utility, but with a premium look and feel.”