As lululemon’s key creative driver, Rémi oversaw the global brand vision across all channels. Under his leadership, lululemon’s creative team spearheaded the evolution and refinement of the company’s brand message and image, creating a more focused and clear identity. Rémi managed the robust operational structure to support this work, successfully elevating the role and presence of brand and design at lululemon, shaping a new understanding of the power of a considered aesthetic and approach.

In addition to overseeing the launch of experiential retail stores, a personal-care product line, a fee-based membership program, and retreats and experiences focused on wellness and personal development, Rémi was involved in conceptualizing and bringing to market net-new products and services. These projects served to empower the lululemon brand, giving the company permission — thanks to its reformed clarity in brand and message —  to expand the business into new product and experience categories. 

Prior to joining lululemon, he worked for over a decade as a lead creative for fashion and luxury companies in Paris, Milan, London, and New York. Notably, he served as the Brand Image Director at Gucci during the luxury giant’s radical 2014 relaunch. The evolution of this century-old brand is widely celebrated as being one of the most successful of the past decade, yielding phenomenal business results, garnering a cult following from a new generation of customers, and ushering in a reformed, more inclusive definition of luxury.

In keeping with Rémi’s passion for editorial and storytelling, his career includes leading creative on a range of digital and print media platforms, including Dazed & Confused (London), Conde Nast’s Vogue Japan (Tokyo), Le Monde d’Hermès (Paris), and Garage Magazine, the arts-and-culture media channel of Vice Media (NYC). With an ability to seamlessly blend print and editorial savoir faire with new technologies, Rémi helped evolve the traditional media commissioning cycle of these organizations by leading with interactive digital content and translating this to other traditional platforms. 

In 2010, he founded his namesake London-based creative agency Meri Media, where he conceptualised and produced large-scale brand projects and campaigns for Gucci, Hermès, Dior Perfume, Lancôme, Stella McCartney, Alexander McQueen, and Balmain. He later founded POSTmatter, a sibling studio to Meri Media whose work included multi-sensory digital experiences in events and experiential retail locations for Adidas, Comme des Garçons, Fendi, Diesel and Ferrari.

Throughout his career, Rémi has championed his belief that creative is not simply a department — it is a way of being for both individuals and companies. His relentless pursuit of better design isn’t limited to product; he continuously seeks to create new and more innovative approaches to all aspects of a company, from marketing campaigns and brand experiences to operational processes, human resources, and internal culture. He believes companies should inspire by speaking to the highest customer demographic (innovators and early adopters), and that a brand, like its products, must be in a state of constant evolution and reinvention to keep up with the ever-changing habits and expectations of consumers. 

Today, Rémi credits his time at lululemon with having refreshed his outlook both on leadership and life. This focus on mindfulness, personal development, and endurance-athleticism brought his experience full circle, allowing him to pair his seasoned creative skills, Essentialist approach, and sharp, disciplined perspective with a renewed sense of purpose. By bringing his whole self to work each day, he is better able to support both the professional and personal growth of his team members. His people-first leadership mentality focuses on nurturing, empowering, and trusting his teams — as he knows that when they thrive, the work thrives as well.