For Fendi’s ‘f is for...’ event hosted in New York, post futures designed and built an interactive booth for visitors to experience. A unique set-build took inspiration from the architectural forms of Fendi’s new headquarters in Rome, an iconic concrete structure commissioned in the 1940’s. Led lights and infinity mirrors referenced the modern geometry of the building in a contemporary homage to the brand’s Italian heritage. The mood and visual universe were created through whole space projections, immersing visitors fully within the experience. (in partneship with my beautiful city)