Rémi Paringaux has worked as an Art Director across a range of print and digital titles, including Dazed & Confused and Vogue Hommes Japan. He was one of the early fashion industry creatives to explore the power and potential of moving image and interactive media in his work, and founded POST magazine in 2010, at the dawn of the touch-screen era as a way to explore the opportunities of the medium. Since then, he has gone on to apply this thinking to commercial clients including Gucci, Stella McCartney, Comme des Garçons, Alexander McQueen, McQ and Diesel.
Rémi is also the Creative Director of the London based digital studio Meri Media. In his freelance work, Rémi continues to explore new experiences and interactions across media formats, from print to online, to digital and experiential installations. A key part of Rémi’s approach to digital strategy is reversing the traditional media commissioning cycle. Instead of leading with a static print mentality, Rémi’s work starts with interactive content and then translates this to other more static media platforms – from web to print. This holistic approach allows luxury brands to make the difficult transition into digital without undermining their premium offer.
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